Easy way of Fitness
讓運動更簡單
Company Profile
企業概況
舒華體育，國內領先的科學運動服務商，創立于1996年，2020年在上海證券交易所主板上市（股票代碼：605299.SH）。2017年，舒華被國家體育總局評為“國家體育產業示范單位”；2017-2022年，舒華連續六年獲評“中國輕工業健身器材行業十強企業”。
SHUA, a leading Scientific Fitness Service Provider in China, was founded in 1996. It Listed on the main board of the Shanghai Stock Exchange in 2020 (stock code: 605299.SH). In 2017, SHUA was honored as "National Sports Industry Model Company" by the General Administration of Sport of China. From 2017 to 2022, SHUA was awarded as the "Top 10 Chinese Light Industry Fitness Equipment Companies" for six consecutive years.
舒華秉承''讓簡單運動融入每個人的生活”的使命，推廣''科學運動”品牌定位，堅持為家用、商用、戶外等場景提供專業、智能的健身解決方案，產品涵蓋家庭健身、商用健身、全民健身、體能訓練、校園體育、康養健身等解決方案的產品和舒華健身服務、培訓服務、商業空間道具等領域，讓科學運動服務覆蓋全場景、全人群。一直以來，舒華積極推進數字化轉型，致力于打造''硬件+軟件+課程內容+專業健身教練”的健身平臺，全球業務已覆蓋70多個國家和地區，建立了近千家線上線下銷售和服務一體化渠道。
SHUA adheres to the mission of ''bring easy way of fitness into everyone's life”, promotes ''scientific fitness”brand position, and provides professional and intelligent fitness solutions for home, commercial and outdoor space. The products cover solutions for home fitness, commercial fitness, public fitness, physical training, campus sports, health and wellness, as well as SHUA fitness services, training services, and commercial space properties. This ensures that scientific sports services are provided across all scenarios and for all demographics. SHUA always actively promotes digital transformation, and is devoted to building a fitness platform with "hardware, software, course content and professional fitness coaches" and providing comprehensively all-scenario intelligent and all-age fitness solutions. And now, it has established global business covering more than 70 countries and regions, and nearly a thousand online and offline sales and service integration channels.
多年來，舒華堅持“產品智能化，運動娛樂化、運動科學化”的發展思路，以用戶為中心，牽引產品創新研發。公司與上海體育大學、北京體育大學、鄭州大學體育學院、美國運動醫學學會ACSM、華夏運醫研究院、南德認證檢測等國內外權威機構及專家合作，成立國家級先進實驗室。2023年，舒華與中國體育科學學會達成為期三年的戰略合作，并成為第十三屆全國體育科學大會主贊助商，共同致力于運動科學和產品創新研究。目前舒華取得國家專利技術340余項，并主導、參與30余項國家及團體標準制定。
Over the years, SHUA follows the development philosophy of "intelligent products, sports entertainment, and scientific fitness". With a user-centric approach, SHUA has been driving innovation and research in product development. SHUA has been cooperating with Shanghai sports institute, Beijing sports university, Zhengzhou university sports institute, American society for sports medicine ACSM, Beijing Institute of Sports Medicine, TÜV institution and other overseas, and founded national-level advanced lab for sports science and products research. In 2023, SHUA entered into a three-year strategic partnership with the China Sports Science Society and became the primary sponsor of the 13th National Sports Science Conference. Together, they are committed to research in sports science and product innovation. Currently, SHUA holds more than 340 national patents and has played a leading and contributing role in the development of over 30 national and group standards.
一直以來，舒華致力于推動全民健身事業的發展和體育強國夢的實現。2023年，舒華中標杭州亞運會運動員村及亞殘運會運動員村健身中心運行服務項目；2021至2022年，舒華成為''北京2022年冬奧會和冬殘奧會官方健身器材供應商”，參與建設三大冬奧村（冬殘奧村）健身中心，為來自全球的運動員提供全面的訓練保障和服務；2020至2022年，舒華成為''國家體育總局冬季運動管理中心指定健身器材贊助商”，積極支持中國冰雪運動發展，幫助中國冰雪健兒不斷突破體能創造歷史；此外，2013至2016年、2021至2024年，舒華與中國奧委會達成八年合作，為中國體育代表團征戰索契冬奧會、里約奧運會、平昌冬奧會、東京奧運會以及巴黎奧運會提供專業健身訓練裝備；2015至2023年，舒華成為中國健美協會戰略合作伙伴；2017年，舒華健身器械成為金磚國家領導人廈門會晤指定產品；2018年，舒華與國際中學生體育聯合會簽訂戰略合作協議，攜手共同推動青少年體育事業發展；2022年，舒華簽約臺球世界冠軍潘曉婷為品牌代言人，攜手推廣科學運動和健康的生活方式。
For a long time, SHUA has been committed to promoting the development of national fitness and the realization of the dream of a powerful sports country. In 2023, SHUA won the bid for the operation service project of Hangzhou Asian Games Athlete Village and Asian Paralympic Games Athlete Village Fitness Center . From 2021 to 2022, SHUA becomes the official fitness equipment supplier for Winter Olympic and Paralympic Games Beijing 2022, providing professional and scientific fitness products and services for the fitness centers of the Winter Olympic Villages (Paralympic Village). From 2020 to 2022, SHUA is the "designated fitness equipment sponsor of Winter Sports Management Center of General Administration of Sport of China", offering the supports for the China Ice Sports development to help the Chinese ice athletes improve their skills . In addition, from 2013 to 2016 and 2021 to 2024, SHUA has been cooperated with Chinese Olympic Committee for eight years, providing fitness equipment for China Delegation to win 2014 Sochi Winter Olympics Games, 2016 Rio Summer Olympics, 2018 Pyeongchang Winter Olympics, Tokyo 2020 Olympic Games and 2024 Paris Olympic Games. From 2015 to 2023, SHUA becomes the partner of Chinese Bodybuilding And Fitness Association. In 2017, SHUA fitness equipment became the designated product for the BRICS Summit in Xiamen. In 2018, SHUA signed a strategic cooperation agreement with the International Sports Federation for Middle School Students to jointly promote the development of youth sports. In 2022, SHUA signed a contract with Pan Xiaoting, the world champion of billiards, to promote scientific sports and a healthy lifestyle.
自創辦以來，舒華積極履行企業社會責任，推廣科學運動理念。多年來，舒華及其控股股東向晉江市慈善總會、泉州臺商投資區慈善總會、中華全國體育基金會等慈善機構及單位捐贈資金及健身器材物資，至今舒華慈善基金規模超4000萬元，通過開展“公益健康跑”、“奧運健兒公益服務大行動”等公益活動及體育扶貧項目，幫助許多青少年享受運動的快樂，健康成長。
Since its inception, SHUA actively fulfill corporate social responsibility, promote the concept of scientific movement. Over the years, SHUA and its share holders donated money and fitness equipment and other goods to China sports foundation, Jinjiang Charity Federation, Quanzhou Taiwan Investment Zone charity federation and other charities and institutions. And now, SHUA charity foundation worth more than 40 million yuan, supporting public welfare activities and sports poverty alleviation projects, such as "Public Health Run" and "Olympic Athletes Public Service Act", and helping teenagers enjoy fitness and grow health.
未來，舒華將一如既往地積極響應國家“加快體育強國建設，促進全民健身發展”的號召，以“精產品、強品牌、深渠道、高效率”四大戰略抓手為工作提升方向指引，提速發展、科學瘦身，加快品牌國際化進程，力爭早日成為百億企業。
SHUA will continue to support China's appeal of establishing the strategic target of sports powerful nation and promoting the development of national fitness as always. With the four strategic pillars of “Refine Products, strengthen Brand, Deepen Sales Channel, Enhance Efficiency”, our company aims to accelerate development, streamline operations, expedite the internationalization process of the brand, and strive to become a 10-billion-yuan enterprise .
History
發展歷程
在“品牌之都”晉江創辦舒華，開啟跑步機業務。
Founded Shuhua in Jinjiang, the city of "brand capital". Started the business with treadmill.
1996
開設專賣店，行業首創模式。
Opened Shuhua store, the first mode in fitness industry.
1998
行業首家聘請明星（田亮）代言，快速建立品牌認知度.
The first company in fitness industry chose the athlete&actor, Tian Liang, as a spokesman, to quickly build brand recognition.
2005
震撼成都體博會，“普及風暴”席卷家庭跑步機熱潮，評獲“中國十大體育用品品牌”。 Shocked Chengdu Sporting Show, wave of home treadmill popularity, title of ”China’s Top 10 Brand Sporting Goods”.
2006
“舒華”商標經國家工商行政管理總局認定為“中國馳名商標”。
Shuhua was recognized as “Famous Trademark of China” by SAIC
2007
開啟電商業務，行業首家線上線下同步銷售；榮獲高新技術企業證書。
Started e-commerce business, and became the first fitness company which sold products online and offline;Won the high-tech enterprises Certification.
2009
2010年，舒華按摩椅成為亞運“中國之家”選定健身器材；同年5月，舒華榮獲“中國體育用品二十強”。
Massage Chair was appointed fitness equipment for “The Home of China” In May, SHUHUA was honored as ”China’s Top 20 Sports Goods Enterprise”
2010
公司斥巨資簽約國際巨星——陳道明先生作為舒華·歐塔庫按摩椅產品形象代言人。
SHUHUA signed International star--- Chen Daoming as brand endorser for massage chair.
2011
舒華與中國奧委會達成戰略合作關系，成為2013--2016中國奧委會供應商。同年，舒華攜手北京體育大學建立跑步研究中心。
Cooperation with Chinese Olympic Committee, SHUHUA became COC official supplier during 2013-2016. Additionally, SHUHUA established Running Search Center with Beijing Sport University.
2013
全民健身上升為國家戰略，感受體育產業大趨勢，啟動產品智能化發展； 舒華健身器材入駐索契冬奧會“中國之家”，由此拉開舒華奧運營銷的序幕。
As national fitness had become a national strategy, with the sense of general trend in the sports industry, Shuhua started the intelligent development about products； SHUHUA gym equipment entered “The Home of China” in Sochi Winter Olympic Games, opening the Olympic marketing ceremony.
2014
聯合中國健美協會，共同研發符合亞洲人體工學的專業器材產品。
By working with the Chinese Bodybuilding Association, Shuhua developed Asia-ergonomic professional fitness equipment.
2015
2017年，舒華健身器材入駐廈門金磚國家領導人會晤，并成為廈門金磚會晤指定健身器械。X6豪華智能家用跑步機榮獲中國好設計金獎。
2017, Shuhua fitenss equipment presented itself in Xiamen as the designated fitness equipmentof Xiamen BRICS summit. X6 luxurious home use treadmill won gold award of China Good Design.
2017
2017至2018年，舒華連續兩年以第一名入圍年度“中國輕工業健身器材行業十強企業”；2018年，舒華入駐平昌冬奧會“中國之家”，同年榮獲“中國健身器材行業最具影響力品牌”。
From 2017 to 2018, Shuhua was named the "Top 10 Enterprise of Body Building Equipment Industry in China Light Industries " for the second consecutive year. In 2018, Shuhua was equipped in the "China House" in the Pyeongchang Winter Olympic Games,and was named "the most influential Brand in China Fitness equipment Industry".
2018
成為2019-2021年國際中學生體育聯合會贊助商。
To be the sponsor of the International School Sport Federation from 2019 to 2021.
2019
成功在上交所A股主板掛牌上市，成為當年國內唯一一家上市體育公司。
Listed on the A-share main board in the Shanghai Stock Exchange.
2020
成為北京2022年冬奧會和冬殘奧會官方健身器材供應商。
To be the official fitness equipment supplier for the Beijing 2022 Winter Olympic Games and Winter Paralympic Games
2021
發布2030戰略規劃，力爭2030年成為百億企業；簽約世界冠軍潘曉婷為品牌代言人，攜手推廣科學運動。
Shuhua sports releases the 2030 strategy to become an enterprise with ten billion revenue in 2030. Shuhua signed a contract with Pan Xiaoting, the world champion of billiards, to promote scientific sports.
2022
成為中國體育科學學會戰略合作伙伴，以及第十三屆全國體育科學大會主贊助商
Becoming a strategic partner of the China Sport Science Society and the main sponsor of the 13th National Sports Science Conference.
2023
品牌中文“舒華”寓意“舒展活力，強健中華”，表達了為中華健兒提供卓越健身器材的強烈愿望以及“有健康，更快樂”的品牌理念。商標標志以“華”字首寫字母的合理變形為主要形象和特征，整體大方而不失嚴謹，傳達舒華人文、科技化的設計理念。字母棱色、曲線方與圓的巧妙運用，顯現一個飛奔的運動“人”形象，象征舒華在品牌發展道路上不斷飛躍與前進。
SHUHUA means showing vitality and strengthening Chinese, which express the desire of offering brilliant fitness equipment and idea of health and happiness. First letter of HUA changed reasonably as product logo, delivering the design of humanities and technicalization. The color of letter, ingenious combinations of square and round curves, appears the image of dashing runner, symbolizing the constant development of SHUHUA brand
使命： 讓簡單運動融入每個人的生活
Mission: Bring easy way of fitness into everyone's life
愿景：成為簡單運動、健康生活的締造者
Vision: Become the creator of easy fitness and healthy life
戰略主旨：提速發展，科學瘦身
Strategy principle：Rapidly development, scientifically reduce costs
戰略目標：力爭2030年成為百億企業
Strategy target：To become an enterprise with ten billion revenue in 2030
在企業管理方面，公司重視企業的科學管理，“內強素質、外塑形象”，著重在企業發展、管理方面力求創新、提高、精心運作?？茖W的管理體系，塑造了優秀的管理團隊，公司聘請了一批富有朝氣和專業技術水平的資深工程師、管理師、本科生、?？粕鳛楣竟芾黼A層，儲備了充足的后備管理隊伍，以組織推動管理提升、6S現場管理、目標管理。
SHUHUA pays attention to scientific company management, improving the inside and outside of company image, especially in company development and innovative, efficient management. Enterprised and experienced engineers, managers and undergraduates, as management, joined SHUHUA. Those teams enhance management improvement, 6S spot management and goal management.
企業以人為本，舒華一貫堅持企業的人性化管理，致力于員工福利待遇的改善提高，重視對員工各項技能的培訓，在企業內部營造濃厚的學習氛圍，增強了企業的凝聚力。同時專業的設計、開發、生產、檢測、銷售、服務、管理人才遍及每個工作崗位。且提供員工出國考察、學習、交流的機會，使之開擴視野，自身得以不斷提升。
In addition to people oriented, humanized management, SHUHUA constantly improves the benefits of employees and place importance on employees’ skills training, creating learning environment and strengthening enterprise cohesiveness. Different talents qualified design, R&D, production, inspection, sales, service and management positions. What’s more, employees have opportunity to survey, study and exchange abroad, broadening mind and enriching themselves.
龐大的銷售網絡以及健全的售前、售中、售后服務系統;
完善的供貨網絡，保證產品安全、快捷的到達客戶現場;
專業的市場營銷團隊與各地市場嚴密接軌，使整個營銷流程順暢運行;
高素質的銷售隊伍隨時為您提供專業、優質的服務。
Nationwide sales networks and comprehensive service system before sale, selling and after-sales
Complete supply networks make product reach customers safely and quickly
Professional marketing team coordinates with local market frequently, ensuring the smooth market process.
High qualified sales team provides clients with professional and best service.
售后服務網絡遍布全國，使產品的維護等安全有可靠的保障;專門的售后服務中心及全國免費服務電話接受來自全國各地信息，并提供優質服務。
Nationally service networks guarantee the product maintenance service timely.
Specialized after-sales service center and national free tolls offer best service.
積極響應《全民健身工程計劃》，以“傳播健康，造福人類”為社會使命。
SHUHUA positively responds to National Fitness Project Plan, spreading idea of health and wellbeing of human beings.
品牌：年輕、進取、富有激情的“科學運動”品牌；
Brand: new, enterprised, passionate scientific fitness brand
研發：擁有強大的科研隊伍及技術、設計創新能力，通過人體工程學、生物力學等原理引領潮流時尚的設計能力；
R&D
SHUHUA has powerful R&D teams with ability of technology and design innovation, leading design style by Human engineering and Biomechanics.
Sports Science History
運動科學歷程
2014年 推出觸屏智能跑步機
2014
2015年 推出app智能互聯跑步機
2015
2016年 推出全球首款微信互聯跑步機； 推出商用健身房智能管理系統wefit；
2016
2018年 推出全民健身智能系統； 推出阿里智能語音跑步機；
2018
2019年 推出華為運動健康 互聯智能跑步機
2019
2020年
推出校園體育智能管理平臺；
推出中高考體測跑步機；
舒華運動APP全新升級并推出課程教學等內容服務；
2020
2021年 推出速度與力量反饋系統
2021
2022年
X 系經典暢銷機型推出全新大屏智能跑步機X5 Pro
2022
Product Intelligence
產品智能化
Sports Entertainment
運動娛樂化
舒華致力于將先端智能科技融入運動健康領域，把傳統健身升級為更具可玩性的互動體驗，充分激發身體活力，為用戶帶來更多精彩。集智能設備、硬件器材、豐富游戲場景和課程內容于一體、更多互動玩法帶動每個伙伴一起熱汗，讓運動更有趣、便捷和高效。
Sports Scientization
運動科學化
持續推進技術創新：亞洲人體工學研發設計、擁有專利技術340余項
整合全球專家資源：多年來，與上海體育大學、北京體育大學、成都體育學院、鄭州大學體育學院、中國體育科學學會、美國運動醫學會ACSM、南德認證檢測等機構及多位專家、健美冠軍展開合作
夯實業界專業實力：福建省省級企業技術中心；主導、參與30余項國家、行業及團體標準的制定和修訂；檢測中心榮獲CNAS證書
MARKETING SYSTEM
營銷體系
SERVICE PLATFORM
服務平臺
近1000家銷售和服務網點、高效便捷的配送體系，確保服務的效率和及時性。
一站式的配送上門、安裝調試和使用指導服務。
定期的上門保養和主動巡檢機制，確保設備使用安全、高性能。
COOPERATION
專業合作
中國奧委會
2013-2016年，2021-2024年，舒華成為中國奧委會官方健身器材供應商
中國健美協會
2015-2023年，舒華成為中國健美協會戰略合作伙伴
國際中學生體育聯合會（ISF）
2019-2021年，舒華成為國際中學生體育聯合會贊助商
中國體育科學學會運動醫學分會
2019-2023年，舒華成為中國體育科學學會運動醫學分會企業戰略合作伙伴
國家體育總局冬季運動管理中心
2020-2022年，舒華成為國家體育總局冬季運動管理中心贊助商
北京2022年冬奧會和冬殘奧會
2021-2022年，舒華成為北京2022年冬奧會和冬殘奧會官方健身器材供應商
鄭州大學體育學院
2020-2025年，舒華成為鄭州大學體育學院戰略合作伙伴
華夏運醫研究院
2023-2026年，舒華成為華夏運醫研究院戰略合作伙伴
中國體育科學學會
2023-2026年，舒華成為中國體育科學學會戰略合作伙伴
Responsibility
社會責任
《2023年污水檢測結果》
公司擁有一套完整的污水處理系統，項目廢水經處理達標后排入市政污水管網，執行《污水綜合排放標準》（GB8978-1996)表4三級標準及《污水排入城市下水道水質標準》（GB/T31962-2015)表1B等級標準，所排放廢水符合污水排放標準，包括PH、SS、CODcr、BOD?、LAS等
| 序號 | 項目 | 檢出限值 | 2023年實際 |
|---|---|---|---|
| 1 | pH（無量綱） | 6~9 | 7.0-7.0 |
| 2 | 懸浮物 | 400 | 12 |
| 3 | 化學需氧量 | 500 | 24 |
| 4 | 五日生化需氧量 | 300 | 4.9 |
| 5 | 陰離子表面活性劑 | 20 | 0.13 |
| 6 | 氨氮 | 45 | 0.188 |
| 7 | 總鉛（μg/L） | 100 | 20.9 |
| 8 | 總銅 | 2 | N.D. |
| 9 | 總鋅 | 5 | 0.39 |
| 10 | 總鎘（μg/L） | 50 | 4.4 |
| 11 | 總鎳 | 1 | 0.174 |
| 12 | 總汞（μg/L） | 5 | N.D. |
| 13 | 氟化物 | 20 | 3.18 |
| 14 | 六價鉻 | 0.5 | N.D. |
| 15 | 石油類 | 15 | 0.65 |
| 16 | 總鉻 | 1.5 | N.D. |
| 17 | 總氮 | 70 | 5.38 |
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